When you’re out networking or sharing about your business online, I want you to think about these 2 things:

1. Stop talking about your program and its features.
2. Start making your communication relevant to the biggest problem you help your ideal clients solve.

In a 3-month program, you might help your clients solve 2-3 problems. In your marketing and communications, focus on those problems and then set yourself up as the obvious solution.

Something to keep in mind is that your ideal clients will have those specific problems and will want them solved, so your message isn’t for everyone, and that’s okay!

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