In today’s world, where everything is fast-paced and results-oriented, it’s easy to fall into the trap of wanting to be in control of everything, from your business to your relationships. However, this need for control can often hinder your growth and success, especially in the area of sales. In this blog post, we’ll discuss the concept of trust as an avenue for sales growth and how it can help you achieve sustainable results in your business.

Firstly, it’s important to understand that trust is not just a mental state or something that you project or do. True trust is a state of being, of openness, flow, and receiving. When you tap into this state, things start to shift for you quickly. You make space and create capacity in your life, which is essential for receiving and bringing in clients.

As your business grows, the pressure to succeed can create a sense of tightness and disconnection from your business, team, and even yourself. This can lead to overworking, constantly investing in new things, and never feeling like you get ahead. When you’re constantly striving for the next goal, you can’t be present to what’s happening now, and you create less capacity for people to connect with you.

When you approach your business from a space of lack of trust, you perpetuate cycles inside of your business that hold you back in the sales conversation and the sales process overall. You’re not fully connected and tapped into what’s available, and you’re constantly trying to manipulate and control sales interactions because your script, sales training, and past experiences have you mentally predict how you think sales interactions are supposed to go.

To step over into a space of trust, you need to awaken to the now moment and connect with your innate gifts and the softness inside of you. It’s not just about thinking more positive thoughts or projecting trust. It’s about tapping into the part of you that is trust, a way of being that is built into you. When you discover this, you can lean back into trust when the distrust and need to control come in.

When you let go of the need to control everything and trust the process, you tap into the ideas, resources, creativity, people, connections, ways of communicating and opportunities that are constantly surrounding you. You create so much more ease, and this is where trust becomes an avenue for sales growth. You’re able to receive and bring in clients because you have the capacity, presence, and connection to do so.

In conclusion, trust is a space that requires you to let go of what you think needs to happen and tap into the softness and infinite knowing that is built into you. When you step into trust, you open yourself up to more growth, more sales with ease, and more money. It’s about doing things in a way that is sustainable. That requires dropping some of the stuff that you’ve been taught and testing some of the things that you know you can do. It’s about building your own thing and creating your own magic. So, let go of the need to control everything, lean into trust, and watch your business grow and thrive.