Urgency is a powerful tool that can be used to drive sales, but many entrepreneurs and business owners fear that it may come off as spammy or out of integrity. In this article, we will show you how to use urgency ethically to drive more sales.

Offer Positioning

Offer positioning is a way of describing your offer to a prospect so that they can see that it clearly solves their problem. If you have a really great offer positioning, it’s naturally going to have urgency built into it. For example, if your offer is designed to solve immediate urgent problems for your buyers, they will be more likely to make a purchase.


Limiters are a technique that creates urgency, especially when there’s a time-sensitive opportunity. These limiters can include disappearing bonuses, fast action savings, or special retreats. However, it’s important to tie any limiter back to the result or transformation that the person is going to get.


Pricing is another limiter that can be used to create urgency. For example, if you’re offering a savings for a limited time or know that you’re going to be doing a price increase soon, you can let your buyers know.

Launch or Event

If you’re doing a launch or event, setting a specific start date can also create urgency. It is essential to back up your marketing content and be consistent and repeatable in your message.

Sales System

Your sales system is an ecosystem in your business, and for it to be in balance and working, all of the pieces have to come together to create a cohesive transformational experience. Even if you have all of the right tactics and techniques, if you don’t have a strong offer positioning, it’s not going to sell.


In conclusion, urgency can be a powerful tool to drive sales ethically. By focusing on offer positioning and limiters, you can create a sense of urgency without coming off as spammy or out of integrity. Remember that your message has to be top of mind, top of feed, consistent, and repeatable. By following these strategies, you can increase your sales and improve your sales ecosystem.