Join host Celia Faye Meisel, sales growth consultant, as she dives deep into the world of email marketing with special guest Mary Bell. After launching her own copywriting business, Mary quickly became an expert in email marketing and list management, helping seven and eight-figure companies scale their businesses.
In this episode, Mary explains why email marketing should be prioritized by business owners, highlighting the importance of owning your contacts and having direct access to your audience’s inbox. She also shares horror stories of businesses losing their audience on social media platforms and emphasizes the need for strategic planning and goal-setting in email marketing campaigns.
00:01:50 Email is key: own and engage audience.
00:06:39 Entrepreneurs fear handing off valuable email marketing.
00:10:04 Client’s British phrase causes potential communication issues.
00:13:34 Developing strategy for predictable audience engagement.
00:18:33 Prospect unsure about rewriting sales page.
00:22:02 Monitoring deliverability is crucial for email success.
00:26:32 Connect with me on Facebook/Instagram, DM friend request.
About Mary Bell:
Mary has been a sales and marketing leader for 9 years since earning her PhD in Sociology from Vanderbilt University. In 2020, she decided to use her skills and experience to launch her own copywriting business so she could have more autonomy in who she helps and serves. She quickly niched down to email marketing and list management, and now helps 7- and 8-figure companies scale with email. Mary is also a dedicated wife and she and her husband have two girls and a German Shepherd named Otis. When she’s not working or hanging out with family, you’ll find Mary at the gym, out in nature, or leading groups of people through healing breathwork journeys.
How to connect with Mary Bell:
Free Email Audit: https://forms.gle/ZSUQ6TSf154hd9b98