Launch or Event Sales Fell Flat? Bounce Back Fast & Bring Sales In the Door!
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Have you ever had a launch or event where the sales results fell flat?
If you have been in the launch game or If you've been in the event game, chances are you've had one where the results weren't up to par, they did not hit the benchmarks that you were wanting them to do.
After having done over 30 launches and virtual events in the last few years, I'm showing you some of the tools and techniques that I've developed after being on teams and experiencing some launches or events that just didn't go according to plan.
I want to show you how you can use that experience to bounce back and create phenomenal sales results for your future launches and events.
This is a golden opportunity time. This is a place and an opportunity for you to make big transformations. But the thing is, it starts in your head with your mindset and with your thinking.
I'm a Strategic Sales Growth Consultant. I work with multi-6, 7, and 8-figure businesses to fix their sales problems.
I have a methodology I've developed called “The More Method” where I help clients to make more sales and have more growth in their business.
There are FIVE Steps:
- The first thing is you are the CEO and you are the leader of your business. And the first step is for you to take full responsibility for the outcome. How do you take full responsibility? You say “I am fully responsible for this.” It is so easy to fall into the blame game. You'll blame your team, you'll blame Facebook ads, you'll blame your prospect's mindset, you'll to blame the economy. Everybody wants to use the economy or recession as a reason why people aren’t buying. That is playing the blame game, that is blaming external circumstances for something that you can actually change and turn around if you're open to it. Taking that responsibility allows you to bounce back fast.
I trained with a man named Tim Grover. He was Michael Jordan's champion-era personal trainer and athletic trainer. He now does mindset coaching, mental toughness coaching, and training. One thing I learned from him was somebody like Michael Jordan had games where he lost, but he didn't allow that to define him. He always came back, he always came back stronger and he always took full responsibility for himself and drove his team to perform better. So you, as the CEO taking that full responsibility and taking that ownership ultimately allows you to have an influence on your team and drive them to perform better to be better to do better.
2. The second point gets a little bit more into the tactical side and I like to use the word responsiveness. Responsiveness is looking with a positive attitude at how you can create transformation and how you can create a different result. So in responsiveness, you want to go into evaluating core areas of the launch and the event to see what fell flat, what didn't perform, and how you can dial it in and make it better so that when you turn around and you re-launch, whether it's the same offer, a different offer, you don't make the same mistakes twice.
3. The next one is your targeting where you speak to the pain points and the transformations of the ideal client that you want to attractant. You can always tell if the targeting is off if you're not getting those exact right people. The thing with targeting is, it's not rocket science, it’s nuanced language and communication and making sure that you're speaking to the right people. As your business evolves, as your offer evolves, as you evolve, and as the world evolves that positioning and targeting sometimes needs to be adjusted.
4. The next thing is nailing your pitch. Did you review your pitch? Did you create urgency? Did you nail the offer when you made it in the various places that you made it or did it just not land? Because sometimes if it doesn't land and it doesn't have that emotional build up and people aren't excited about it, there's no buzz going for it, it shows that there's a disconnect again in the targeting, and how you're making the offer and how you're presenting it. Then, of course, was your copy effective? did it speak? This goes into the level of proper positioning and targeting as well. Did it communicate and speak to people? Was it effective in converting?
5. The last thing I suggest is to interview your team to get feedback on where things could have gone better. You want to look at the objections you were getting, you want to look at the profiles of the people that were coming through that didn't buy, the profiles of the people that came through that did buy and you want to get that feedback from your team and then build a plan together of how you can move forward.
If you do all of these things, go through the whole process of evaluating all of these different areas and you do it from this space of full responsibility and full ownership of the result. You are going to relaunch, you'll do another event and it is going to be next level.
You're going to be even more confident about how you're showing up and how you're presenting, you're gonna take all these lessons that you've learned and put them into use and create change and things are gonna be different.
My whole core is to get you into having a business system. a lot of times all of this is happening because you don't have your offer positioning clear, you don't have your targeting clear, and all these different elements are not lining up. If you're doing one launch/ event a year or two launches/events a year, you don't have a system and a systematic approach. If you turn around and you bounce back and you do another launch pretty much immediately as soon as you can, whether it's the same offer or a different offer, turn around and do it again and take all that information, it will transform your business and your monetary results because you’re being systematic and being able to do things in a way that you're able to evaluate, and to repeat over and over again.
I highly, highly suggest that you hire a consultant or strategist like myself to walk you through this process because most business owners are not going to take the time to do it because it takes hours and hours to do a comprehensive evaluation and actually. I will synthesize the data and put it into an action plan that you can use to turn things around and do the team interviews and put it in place right because you can go have all these conversations with your team about what went wrong, but if you don't put it into a process and use that to create change, you're not using your time effectively.
If you want us to take a look at your business and where you might be leaving money on the table, you can book a Sales Growth Strategy Call with us at www.moremethod.info.
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